A Sensory Experience for the 2022 Summer Collection
Surreal Sao Paulo – Awakening Summer in Rotterdam
For Surreal Sao Paulo, fashion is more than clothing – it’s an immersive experience. To launch their 2022 Summer Collection, the brand needed an email campaign video that not only showcased the collection but also captured the essence of summer in Rotterdam and aligned seamlessly with the brand’s unique aesthetic.
Project Type:
Brand Strategy · Brand Positioning · Music Consultant · Email Campaign
Project Link:
By curating a sound that resonated with Surreal Sao Paulo’s DNA, we transformed the email campaign from a simple promotional tool into a multi-sensory brand moment – one that transported recipients into the vibrant energy of a surreal summer in Rotterdam.
Bringing Sound & Vision Together
As a consultant, we partnered with Nozem, a Dutch artist, to craft a soundtrack and concept that would amplify the campaign’s impact. The goal was to ensure that the music, visuals, and brand identity worked together as one, creating a cohesive and emotionally engaging storytelling experience.
Through strategic music direction, visual alignment, and immersive storytelling, we helped Surreal Sao Paulo elevate its brand presence, ensuring that the 2022 Summer Collection launch wasn’t just seen – it was felt.
Awakening Summer in Rotterdam
