Capturing the Chaos: A Branded Show Video for Gus Englehorn
Gus Englehorn – Dadaism on Stage
For Canadian artist Gus Englehorn, music isn’t just sound—it’s a visual and emotional performance rooted in Dadaism. His art thrives on unpredictability, surrealism, and raw energy, making his first European tour in 2022 a perfect opportunity to bring this vision to life.
Project Type:
Brand Strategy · Brand Positioning · Show Video
Project Link:
The challenge wasn’t just filming a show—it was about creating a visual language that mirrored the chaotic, surreal energy of Gus' live performance.
The Challenge: Defining Dadaism in Motion
Playing at the legendary Paradiso in Amsterdam, Gus needed a branded show video that not only documented the moment but also translated his avant-garde identity into a shareable digital format for Instagram and TikTok.
To visually communicate Gus Englehorn’s brand, we teamed up with videographers Valentijn van den Heuvel and Matheus Longhini, crafting a distinctive look and feel that captured the raw, absurd, and free-spirited essence of his music.
The result? A branded concert video that immerses the viewer in the unpredictable world of Gus Englehorn, reflecting his unique Dadaist aesthetic while ensuring maximum impact on social media.
Capturing the Chaos
